Bring buyers back, from one place
Remind shoppers about their carts, send offers to the right customers and reward the loyal ones. All from your Submerce dashboard.
Everything you need to sell again and again
Eight marketing tools, built into the same dashboard as your orders and customers.
Cart recovery
Remind shoppers about what they left behind, on WhatsApp, SMS and email.
Segment campaigns
Send offers and launches to VIP, repeat, new or at-risk customers.
Discounts
Create discount codes and offers for sales, festivals and launches.
Gift cards and store credit
Sell gift cards, and give store credit instead of a refund.
Product reviews
Collect reviews from buyers and show them on your product pages.
Loyalty and referrals
Reward repeat buyers and let happy customers bring their friends.
Affiliates
Work with creators and partners who promote your products.
ONDC network
Reach buyers beyond your own store through India's open network.
Three gentle reminders, on the apps they use
Many shoppers add to cart and get busy. Submerce follows up for you: first on WhatsApp, then SMS, then email. Once they order, the reminders stop.
A friendly note on the app most Indians check all day.
A short text, for shoppers who don't use WhatsApp often.
More room to show the products, with photos and a clear button.
Messages shown are samples for a made-up store, Northwind Crafts.
The right message for the right customer
Submerce sorts your customers into groups from their orders. Pick a group, write your message, send.
VIP
Your best buyers. Thank them first and give them early access.
Repeat
People who came back once. Help them make it a habit.
New
First-time buyers. Welcome them and give a reason to return.
At risk
Buyers who haven't returned in a while. A gentle nudge helps.
Discounts, gift cards and store credit
Three simple ways to give customers a reason to buy, and to come back.
Discounts Growth+
Make discount codes for sales, launches and festivals, and share them in your campaigns.
Gift cards
Sell gift cards in your store. Perfect for festivals, weddings and last-minute gifts.
Store credit
Offer store credit on returns, so the money stays in your store and the customer shops again.
Let happy customers do the talking
Word of mouth is how most Indian shops grow. Submerce gives it a push.
- Reviews from real buyers on your product pages build trust with new visitors.
- Loyalty rewards keep your regulars coming back to you, not a marketplace.
- Referrals turn one happy customer into two.
- Affiliates let creators and partners sell for you. Growth+
More ways for new buyers to find you
Blog
Write care guides, gift ideas and the stories behind your products. Useful posts bring visitors from search.
SEO tools
Edit page titles and descriptions. Clean links and a sitemap are made for you.
ONDC network
List your products on the Open Network for Digital Commerce and reach buyers on other apps.
Reply to customers in seconds
Questions about sizes, delivery or returns? Merce AI drafts a polite reply. You check it and send.
- Drafts customer replies for your support inbox
- Writes product descriptions for new launches
- Answers questions about your sales
What comes with each plan
Start on Starter to launch with online payments and your own domain. Move to Growth when you want discounts, affiliates and Merce AI.
| Marketing feature | Free₹0 | Starter₹999/mo | Growth₹2,499/mo | Pro₹6,999/mo |
|---|---|---|---|---|
| Customer list and segments | ||||
| Your own domain | — | |||
| Discounts and affiliates | — | — | ||
| Merce AI replies and descriptions | — | — | ||
| Live view of visitors | — | — |
Swipe the table sideways to see every plan.
Prices are per month.
Compare every featureMarketing questions
Do I need a marketing agency or extra apps?
No. Cart recovery, campaigns, reviews, loyalty, referrals and SEO tools are built into Submerce, next to your orders and customers.
How does abandoned cart recovery work?
When a shopper leaves items in their cart, Submerce sends a reminder on WhatsApp, then SMS, then email. If they place the order, the reminders stop.
Can I send a campaign to only some customers?
Yes. Pick a segment, like VIP, repeat, new or at-risk customers, and send your campaign only to them.
Which plan has discounts and affiliates?
Discounts and affiliates come with Growth and Pro.
What is ONDC?
ONDC is the Open Network for Digital Commerce, an open network that connects sellers with buyers across many shopping apps. Submerce helps you list on it, so more people can find your products.
Can customers leave reviews?
Yes. Buyers can review the products they ordered, and reviews show on your product pages.
What does Merce AI do for marketing?
On Growth and Pro, Merce AI drafts customer replies, writes product descriptions and answers questions about your sales.
Launch on Starter. Grow with Growth.
Starter is ₹999 a month, with online payments, your own domain and help from the Submerce team. Add discounts, affiliates and Merce AI on Growth.