Everything your store needs, in one place
Store, payments, shipping, GST, marketing and Merce AI are all built into Submerce. Here is every tool, with one line on what it does for you.
From setup to your hundredth order, without leaving Submerce
Most new stores lose weeks hiring a developer and stitching apps together. Here, every step of selling online lives in one place.
Set up
Four guided steps. GSTIN or PAN, and your brand.
Guided setup 02Build your store
Pick a theme, add products, go live.
Store 03Get paid
UPI, cards, netbanking, wallets and COD.
Payments 04Ship
Indian couriers, tracking and RTO in one view.
Shipping 05Stay GST-ready
Invoices and credit notes for every order.
GST 06Grow
Bring buyers back with offers and reminders.
CustomersPlan tags show where a feature starts:Every planFrom StarterFrom GrowthProFull plan comparison
Store and catalogue
Build a shop that looks like your brand, and keep every product in order. No designer, no code.
- Every planThemes, the editor and yourname.submerce.in.
- From StarterYour own domain.
- Products50 on Free, 1,000 on Starter, unlimited on Growth and Pro.
Free store address
Go live at yourname.submerce.in on day one, at no cost.
Your own domain From Starter
Connect yourstore.in so customers find you by your own name.
Store themes
Pick a ready-made theme and make it yours with your colours and photos.
Drag-and-drop editor
Arrange the announcement bar, header, hero banner, categories and sections.
Mobile preview
See exactly how your store looks on a phone before you publish.
Products and inventory
Add products with prices and stock, and keep counts up to date.
Variants and collections
Sell sizes and colours under one product, and group items like "Diwali gifts".
Media library
Keep every product photo and banner together in one tidy place.
Payments
Take money the way your customers like to pay, online or at the door. No separate gateway hunt.
- Every planCash on delivery, even on Free.
- From StarterUPI, cards, netbanking and wallets.
UPI From Starter
Customers pay from any UPI app in a few taps.
Cards and netbanking From Starter
Accept debit cards, credit cards and netbanking at checkout.
Wallets From Starter
Let shoppers pay with the mobile wallet they already use.
Gateways like Razorpay From Starter
Online payments run through gateways like Razorpay, set up from your dashboard.
Cash on delivery Every plan
Offer COD to customers who prefer to pay at the door.
Payment links
Send a link on WhatsApp and get paid for an order taken over the phone.
Gift cards
Sell gift cards that customers can spend in your store.
Store credit
Give credit for a return or as a thank-you, to use on the next order.
Orders and shipping
From new order to doorstep, follow every parcel without leaving your dashboard.
- Every planOrders, shipping with Indian couriers and tracking, including Free.
All orders in one list
See every order with its payment and delivery status at a glance.
Draft orders
Create an order for a customer who called or messaged you.
Indian couriers
Book shipments with Indian couriers from inside Submerce.
AWB tracking
Track every parcel by its AWB number, and share tracking with customers.
Out-for-delivery updates
Know when a parcel is out for delivery, and keep the customer informed.
RTO tracking
Follow parcels coming back to you, so no return goes missing.
COD risk checks
Spot risky cash-on-delivery orders before you ship, and cut down on RTO.
Returns and exchanges
Approve returns, or swap a size or colour, in a few clicks.
Customers and growth
Know who buys from you, and give them good reasons to come back.
- Every planCustomer list and segments.
- From GrowthAffiliates.
Your customers, sorted into groups you can act on.
Customer profiles
Each customer's orders, spend and contact details in one place.
Segments
Find VIP, repeat, new and at-risk customers, and reach the right group.
Reviews
Collect product reviews that help new shoppers decide.
Loyalty
Reward the customers who keep buying from you.
Referrals
Let happy customers bring their friends and family to your store.
Affiliates From Growth
Work with creators and partners who send buyers your way.
Marketing
Bring in new shoppers, and win back the ones who almost bought.
- From GrowthDiscounts and affiliates.
- DetailsSee the plan comparison for the rest.
Someone left items in their cart? Remind them on the app they actually check.
Discounts From Growth
Create discount codes and offers for sales and festivals.
Cart reminders
Nudge shoppers back to their cart over WhatsApp, SMS and email.
Campaigns
Send offers and launches to the right customer segment.
ONDC network
Reach more buyers across India through the ONDC network.
SEO tools
Set page titles and descriptions to help shoppers find you on Google.
Blog
Share stories, guides and news that bring people to your store.
GST and finance
Stay GST-ready from your very first order, without separate billing software.
- Every planGST-ready invoices, credit notes, and sales and GST reports.
- ProAdvanced reports.
GST-ready invoices
An invoice for every order, ready for your customer and your CA.
Your own invoice series
Set a prefix like NW/26-27/ so every invoice is numbered neatly.
Credit notes
Issue a proper credit note when an order is returned or changed.
GST reports
See the tax on your sales clearly, without building spreadsheets.
Returns data
Get the numbers you need for your GST returns in one place.
Profit and loss
Know what your store actually earned, not just what it sold.
GSTIN or PAN
Not GST-registered yet? Start with your PAN and add a GSTIN later.
Your GST scheme
Pick your GST scheme once, during the guided tax step.
Realtime
See what is happening in your store right now, not tomorrow morning. No refreshing.
- Every planLive order and payment alerts.
- From GrowthLive view, with visitors on the map of India.
Live view map From Growth
Watch visitors arrive on a map of India as they browse.
Visitors by city From Growth
Know which cities your shoppers are in right now.
Pages being viewed From Growth
See which products people are looking at this minute.
Devices and sources From Growth
Know if they came on mobile or desktop, and where they came from.
Live carts and checkouts From Growth
Watch carts fill up and checkouts begin as they happen.
Live orders
New orders appear the moment they are placed.
Live order alerts Every plan
Get notified the moment an order or payment comes in.
Activity feed
A running list of everything happening in your store.
Merce AI
Your AI helper for the jobs that eat up your day: writing, photos, replies and questions about your sales.
- From GrowthMerce AI is included on Growth and Pro.
Product descriptions
Turn a few details into a clear description, ready to use.
Product photos
Create clean product photos for your store listings.
Customer replies
Get a polite draft reply to a customer message, ready to edit and send.
Answers about your sales
Ask "what sold best this week?" and get a straight answer.
Team and operations
Run the back office from the same place you run the store: staff, support, billing and stock.
- Staff seats1 on Free, 3 on Starter, 10 on Growth, unlimited on Pro.
- Every planStock tracking and low-stock alerts.
- ProAdvanced reports and priority support.
Team members and roles
Add staff and choose what each person can see and do.
Support inbox
Contact form, WhatsApp, email and live chat messages in one inbox.
POS billing
Bill walk-in customers at your shop counter.
Stock alerts
Know when a product is running low, before it sells out.
Purchase orders
Order stock from suppliers and keep track of what is on the way.
Multi-location stock
Track stock across your shop and godowns, and transfer between them.
Analytics and reports
Sales, top products and customers in clear, simple reports.
Advanced reports Pro
Deeper reports for larger teams that want more detail.
Developers
Have your own systems? Connect them. Don't have any? You won't need them.
- ProAPI and webhooks.
Everything else on this page works without writing a single line of code.
Apps and integrations
Connect the other tools you use, from one place.
API Pro
Read and update your store data from your own software.
Webhooks Pro
Get notified the moment an order changes.
Ready in four simple steps
Answer a few simple questions about your business. Your answers fill in your store details, invoice settings and tax setup.
Business details
Your business name, what you sell and how long you have been selling.
Contact and address
Phone, WhatsApp, email and your business address with PIN code.
Tax
GSTIN or PAN, your invoice prefix and your GST scheme.
Brand
A short tagline and your Instagram, so your store feels like you.
Most stores should start on Starter
₹999 /month · about ₹33 a day
- UPI, cards, netbanking and wallets, plus COD
- Your own domain, like yourstore.in
- 1,000 products and 3 staff seats
- Live order alerts and help from the Submerce team
COD, 50 products, 1 seat and a store at yourname.submerce.in.
Adds online payments, your own domain, 1,000 products and 3 seats.
Adds Live view, Merce AI, discounts and affiliates, unlimited products and 10 seats.
Adds advanced reports, API and webhooks, priority support and unlimited seats.
Questions about features
Do I need to buy any other apps or plugins?
No. Your store, payments, shipping, GST invoices, marketing tools and reports are all built into Submerce. One login, one dashboard.
Do I need a developer to set up my store?
No. Guided setup takes you through four simple steps, and the drag-and-drop editor lets you change your store yourself. The API is only for businesses that want to connect their own software.
Which features come with Starter?
Everything in Free, plus UPI, cards, netbanking and wallets, your own domain, 1,000 products and 3 staff seats. It is the plan we recommend for most stores.
When do I get Live view and Merce AI?
Both are part of Growth and Pro. Live order and payment alerts come with every plan.
Can I sell without a GSTIN?
Yes. Start with your PAN during setup and add a GSTIN later. GST-ready invoices and credit notes are included on every plan.
Can I ship anywhere in India?
You book shipments with Indian couriers from your dashboard, track each parcel by AWB number, and follow returns (RTO) in the same place.
Is Submerce only for online stores?
Online stores come first. Dashboards for hotels and restaurants are coming next.
Everything is inside. Start on Starter.
₹999 a month for online payments, your own domain and every tool you need to sell across India.