Selling online should feel simple
Submerce gives Indian businesses one simple, affordable place to sell online. Your store, payments, shipping, GST and help, all in one dashboard.
One simple place to sell online
Going online should not cost you weeks of running around.
Today, a small business often needs a developer for the website, an agency for the design, a payment gateway, a courier account, billing software for GST and a few paid apps on top. It costs a lot and nothing talks to each other.
Many of these tools were not made for how India buys. UPI, cash on delivery, GST invoices and PIN codes come as add-ons, if at all.
Submerce puts it all in one place, priced in rupees. You set it up yourself with guided steps, and you never need to go outside for help.
The usual way, and the Submerce way
Six things that slow down a new online store, and how each one is handled inside Submerce.
Six ideas behind every screen
These shape what we build, and what we leave out.
Built for India first
The way India buys is part of the product from day one, not an add-on.
- UPI
- COD
- GST
- PIN codes
- Indian couriers
Realtime by default
See orders, payments and alerts the moment they happen. No refreshing, no waiting for a report at night.
Honest pricing in rupees
Clear monthly plans in rupees. No setup fee. Move up only when you need more.
Your store, your customers
Your brand, your domain and your customer list belong to you. Export products, customers and orders with a spreadsheet any time.
Help inside the product
Guided setup, plain-language screens and help from the Submerce team. You should never need to search outside.
Simple before clever
Every feature should make sense to a busy shop owner on the first try. If it needs a manual, we keep working on it.
You should never need to go outside Submerce
Store, payments, shipping, GST, marketing and help work together in one login.
Made for small businesses with big plans
If you sell something people love and want to sell it across India, Submerce is for you.
Home businesses
Food, crafts, clothes or gifts made at home. Take orders properly, with invoices and tracking.
Instagram and WhatsApp sellers
Turn chats into a real store with a cart, online payments and order updates.
Local shops going online
Boutiques, gift shops and electronics stores selling beyond their own street.
Small brands
Growing brands that need stock, themes, discounts, reviews and a team in one place.
Online stores first. Hotels and restaurants next.
We are starting with one thing and doing it well. Then we bring the same simple, realtime dashboard to more Indian businesses.
Online stores
Products, orders, payments, shipping, GST and customers, run live from one dashboard.
Hotels
Bookings, rooms and housekeeping, with payments in one place.
Restaurants
Orders, menu and reservations, all updated live.
Submerce is launching soon for Indian online stores.
Plain words, fair prices
About Submerce
What is Submerce?
Submerce lets an Indian business launch an online store at yourname.submerce.in or its own domain, and run it from one realtime dashboard: products, orders, payments, shipping, GST invoices, customers and Merce AI. Submerce is based in Kolkata, India.
When does Submerce launch?
Soon. We are opening to Indian online stores first. You can pick your plan today and be ready on day one.
Is Submerce only for online stores?
For now, yes. Dashboards for hotels and restaurants are coming next.
Do I need a developer or an agency?
No. Guided setup walks you through your business details, contact, tax and brand. Themes, payments, shipping and GST invoices are already built in.
Who owns my store and customer data?
You do. You can use your own domain from Starter, and export your products, customers and orders with a spreadsheet whenever you want.
Where do I get help?
Inside Submerce. Guided setup and help from the Submerce team come with your plan, and Pro adds priority support. Read the getting-started guide to see every step.
Start your store on Starter
Everything a new online store needs, in one place. No developer, no agency, no extra apps.